Joel Barker shows you a new way to look at your organization. He helps you understand your paradigms-- those sets of rules and filters that you use to look at your world. You'll see your organization as a forest of paradigms,divisions, departments and teams that are all deeply invested in their own way of doing things. Find out what happend when all their paradigms shift and the rules are rewritten. "Once you give yourself permission to think about things that are obviously impossible, you are on your way to shaping your future." "” Joel Barker; The Paradigm Effect