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Contagious : why things catch on
Berger, Jonah
2013
What makes things popular? And what is it that makes online content go viral? If you thought advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more thank others? Why are some stories and rumour...
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Contagious : why things catch on
Berger, Jonah
2013
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