Value Shopping in America: A Major Force in Retailing
2015
Computer Files, Websites
While the 80s were the era of indulgence, the 90s are the era of value shopping. A real growth market in retailing is the off-price segment with chains like T J Maxx, Burlington Coat Factory, and Steinmart. Video visits outlet centers across the nation such as Sawgrass Mills and Gurnee Mills. Discusses how discounters such as Kmart and Wal-Mart target value shoppers. Also, looks at alternative shopping from catalogs and on the Internet.
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (streaming video file)
Notes:
Title from title frames.In Process Record.Originally produced by D.E. Visuals in 1999.In English
System details:
Mode of access: World Wide Web.
Language:
Undetermined
Index terms:
Marketing; Advertising and PR
BRN:
410491
Electronic access:
Access eFilm - A Kanopy streaming videohttps://www.kanopy.com/node/97029/external-image - Cover Image