First Movers versus Fast Followers
2016
Computer Files, Websites
Discover the strengths—and drawbacks—of being a first mover who establishes a market position and fast followers, who can learn from first movers’ mistakes. Along the way, you’ll consider relevant examples from industries including video game systems and social media networks..
Main title:
Author:
The Great Courses (Firm), distributorKanopy (Firm), distributor
Imprint:
The Great Courses, 2015.[San Francisco, California, USA] : Kanopy Streaming, 2016.
Collation:
1 online resource (streaming video file) (32 minutes): digital, .flv file, sound
Notes:
In Process Record.Title from title frames.FilmOriginally produced by The Great Courses in 2015.In English
System details:
Mode of access: World Wide Web.
Language:
English
Subject:
Index terms:
Advertising & PRMarketing
BRN:
416053
Electronic access:
Access eFilm - A Kanopy streaming videohttps://www.kanopy.com/node/167490/external-image - Cover Image