Regulatory Focus and Human Motivation
2018
Computer Files, Websites
For centuries, decision-making motivation was seen in the context of maximizing pleasure and minimizing pain. But recent scientific research reveals a more complex framework. Regulatory Focus theory shows that we operate from four motivational states, not two, and it reveals a richer and more accurate framework for understanding our decisions.
Main title:
Author:
The Great Courses (Firm), distributorKanopy (Firm), distributor
Imprint:
The Great Courses, 2016.[San Francisco, California, USA] : Kanopy Streaming, 2018.
Collation:
1 online resource (streaming video file) (31 minutes): digital, .flv file, sound
Notes:
Title from title frames.FilmIn Process Record.Originally produced by The Great Courses in 2016.In English
Performers:
Ryan Hamilton
System details:
Mode of access: World Wide Web.
Language:
English
Subject:
BRN:
421394
Electronic access:
Access eFilm - A Kanopy streaming videohttps://www.kanopy.com/node/1237170/external-image - Cover Image