The marketing series. 7, The marketing mix : promotion
2014
Computer Files, Websites
Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Collation:
1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
Notes:
Title from title frames.Originally produced by TV Choice in 2013.
System details:
Mode of access: World Wide Web.
Language:
English
Added title:
BRN:
410487
Electronic access:
Access eFilm - A Kanopy streaming videohttps://www.kanopy.com/node/97003/external-image - Cover Image