Advertising Creative Appeals
2015
Computer Files, Websites
Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising. Using both print ads and TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented by 15 advertising research studies cited in the program. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced and interesting for students.
Main title:
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (streaming video file)
Notes:
Title from title frames.In Process Record.Originally produced by D.E. Visuals in 2012.In English
System details:
Mode of access: World Wide Web.
Language:
Undetermined
Index terms:
Business SkillsMarketing; Advertising and PR
BRN:
408092
Electronic access:
Access eFilm - A Kanopy streaming videohttps://www.kanopy.com/node/46939/external-image - Cover Image