Let my people go surfing : the education of a reluctant businessman, including 10 more years of business unusual
Chouinard, Yvon, 1938-2016
Book
In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, "Let My People Go Surfing" is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
Main title:
Let my people go surfing : the education of a reluctant businessman, including 10 more years of business unusual / Yvon Chouinard, founder and owner, Patagonia, Inc. ; foreword by Naomi Klein.
Author:
Chouinard, Yvon, 1938-, author
Edition:
Completely revised and updated.
Imprint:
New York Penguin Books, [2016]
Collation:
xiii, 258 pages : illustrations (some colour) ; 25 cm.
Contents:
1.History -- 2.Philosophies -- Product Design Philosophy -- Production Philosophy -- Distribution Philosophy -- Marketing Philosophy -- Financial Philosophy -- Human Resource Philosophy -- Management Philosophy -- Environmental Philosophy.
ISBN:
9780143109679 (pbk alk paper)
Dewey class:
658.4083
Language:
English
Subject:
BRN:
320821