Advertising layout. Pt. 2 : visual direction
2014
Computer Files, Websites
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines.
Main title:
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Collation:
1 online resource (1 video file, 18 min. 41 sec.) : digital, stereo., sound, color
Notes:
Originally produced by D.E. Visuals in 2010.Originally produced [Sunrise, Fla. : DE Visuals, 2011]
System details:
Mode of access: World Wide Web.
Language:
English
Added title:
Subject:
BRN:
408084
Electronic access:
Access eFilm - A Kanopy streaming videohttps://www.kanopy.com/node/46923/external-image - Cover Image