Don't just set prices : manage them strategically!
2014
Computer Files, Websites
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value. You need to manage a price structure that tracks with value, and a pricing process that forces customers to acknowledge value.
Author:
Nagle, Tom, speakerKanopy (Firm)
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Collation:
1 online resource (1 video file, approximately 56 min., 57 sec.) : digital, .flv file, sound
Notes:
Title from title frames.Originally produced by Kantola Productions in 2005.
System details:
Mode of access: World Wide Web.
Language:
English
Subject:
BRN:
407850
Electronic access:
Access eFilm - A Kanopy streaming videohttps://www.kanopy.com/node/42669/external-image - Cover Image