Qualitative Consumer Research. Episode 10
2015
Computer Files, Websites
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Main title:
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Notes:
Originally produced by Edith Cowan University in 2012.Originally produced Perth, Edith Cowan University, 2012.
System details:
Mode of access: World Wide Web.
Language:
English
BRN:
409204
Electronic access:
Access eFilm - A Kanopy streaming videohttps://www.kanopy.com/node/68934/external-image - Cover Image