Play Ball! The Rise of Baseball as America’s Pastime. Episode 18, The Business behind the National Pastime
2020
Computer Files, Websites
There’s a business side to baseball that goes back to the amateur clubs of the game’s earliest years. In this episode on the economics of America’s pastime, explore early resentment about paying for tickets; the rise of advertising and promotions to increase fan allegiance; and the emergence of brand-empowering logos, colors, and nicknames.
Main title:
Author:
Great Courses, The, film directorMarkusen, Bruce, actorThe Great Courses (Firm), distributorKanopy (Firm), distributor
Imprint:
The Great Courses, 2019.[San Francisco, California, USA] : Kanopy Streaming, 2020.
Collation:
1 online resource (streaming video file) (33 minutes): digital, .flv file, sound
Notes:
Title from title frames.FilmIn Process Record.Originally produced by The Great Courses in 2019.In English
Performers:
Bruce Markusen
System details:
Mode of access: World Wide Web.
Language:
English
BRN:
427986
Electronic access:
Access eFilm - A Kanopy streaming videohttps://www.kanopy.com/node/6484559/external-image - Cover Image