Qualitative Consumer Research. Episode 3
2015
Computer Files, Websites
A video from ECU’s archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes.
Main title:
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Notes:
Originally produced by Edith Cowan University in 2012.Originally produced Perth, Edith Cowan University, 2012.
System details:
Mode of access: World Wide Web.
Language:
English
BRN:
409210
Electronic access:
Access eFilm - A Kanopy streaming videohttps://www.kanopy.com/node/68946/external-image - Cover Image