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List view record 1: The codes of gender : identity and performance in pop cultureList view anchor tag for record 1: The codes of gender : identity and performance in pop culture
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The codes of gender : identity and performance in pop culture

In: Media Education Foundation Collection2016
Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, ...
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