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List view record 1: A Retailing Strategy: The Store is the Brand
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A Retailing Strategy: The Store is the Brand
2015
Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits ...
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A Retailing Strategy: The Store is the Brand
2015
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