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List view record 1: Cola conquest 1. Coca-Cola : a classic marketing story
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Cola conquest 1. Coca-Cola : a classic marketing story
2014
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. Birth of modern ...
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Cola conquest 1. Coca-Cola : a classic marketing story
2014
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