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List view record 1: Get to aha! : discover your positioning DNA and dominate your competition
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Get to aha! : discover your positioning DNA and dominate your competition
Cunningham, Andy
2018
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominanceThere are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-orient...
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Get to aha! : discover your positioning DNA and dominate your competition
Cunningham, Andy
2018
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