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List view record 1: Storyscaping : stop creating ads, start creating worlds
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Storyscaping : stop creating ads, start creating worlds
Legorburu, Gaston
2014
"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.
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Storyscaping : stop creating ads, start creating worlds
Legorburu, Gaston
2014
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