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List view record 1: Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own
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Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own
Gray, R. H. (Rob H.)
2014
A wry, informative look at marketing failures and misjudgements, packed with classic and new examples from around the world. Both humorous and analytical, Great Brand Blunders explores the reasons why things went horribly wrong and offers important lessons for marketing professionals and students.
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Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own
Gray, R. H. (Rob H.)
2014
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