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The changing face of the Asian consumer : insights and strategies for Asian markets
Schmitt, Bernd
2014
As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? In this book, world-renowned thought leader Bernd Schmitt he...
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The changing face of the Asian consumer : insights and strategies for Asian markets
Schmitt, Bernd
2014
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